Viagra: The Little Blue Pill That Changed the World
14
2022
Documentaries
Health

The Hard Truth

Season 1, Episode 3

: In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.

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Viagra: The Little Blue Pill That Changed the World
About the Series

Viagra: The Little Blue Pill That Changed the World

The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Episodes

The Hard Science
1. The Hard Science

A team is on the verge of shutting down a failed heart medication drug trial whe...

The Hard Sell
2. The Hard Sell

How do you sell an erection drug without bringing down the reputation of a conse...

The Hard Truth
3. The Hard Truth

Viagra is released to a wave of hysteria, headlines and huge sales. But now, the...

Season 1, Episode 3 - The Hard Truth

Release Year: 

2022

Rating: 

14

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