14
2022
Documentaries
Health
The Hard Truth
Season 1, Episode 3
: In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
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About the Series
Viagra: The Little Blue Pill That Changed the World
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
Episodes
1. The Hard Science
A team is on the verge of shutting down a failed heart medication drug trial whe...
2. The Hard Sell
How do you sell an erection drug without bringing down the reputation of a conse...
3. The Hard Truth
Viagra is released to a wave of hysteria, headlines and huge sales. But now, the...
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Season 1, Episode 3 - The Hard Truth
Release Year:
2022
Rating:
14
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Plans start at €5.99/month
*Subscription required. Auto-renews unless cancelled. T&Cs apply. 18+.