Viagra: The Little Blue Pill That Changed the World
14
2022
Documentaries
Health

The Hard Sell

Season 1, Episode 2

: The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

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Viagra: The Little Blue Pill That Changed the World
About the Series

Viagra: The Little Blue Pill That Changed the World

The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Episodes

The Hard Science
1. The Hard Science

A team is on the verge of shutting down a failed heart medication drug trial whe...

The Hard Sell
2. The Hard Sell

How do you sell an erection drug without bringing down the reputation of a conse...

The Hard Truth
3. The Hard Truth

Viagra is released to a wave of hysteria, headlines and huge sales. But now, the...

Season 1, Episode 2 - The Hard Sell

Release Year: 

2022

Rating: 

14

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