14
2022
Documentaries
Health
The Hard Sell
Season 1, Episode 2
: The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
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About the Series
Viagra: The Little Blue Pill That Changed the World
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
Episodes
1. The Hard Science
A team is on the verge of shutting down a failed heart medication drug trial whe...
2. The Hard Sell
How do you sell an erection drug without bringing down the reputation of a conse...
3. The Hard Truth
Viagra is released to a wave of hysteria, headlines and huge sales. But now, the...
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Season 1, Episode 2 - The Hard Sell
Release Year:
2022
Rating:
14
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Plans start at €5.99/month
*Subscription required. Auto-renews unless cancelled. T&Cs apply. 18+.