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The Hype

The Hype is a competition series set in the colliding worlds of streetwear, business and culture where fashion visionaries must elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style. The series features ten streetwear professionals who will compete in challenges to prove they can walk the walk and deliver the product. Speedy Morman will host the eight-episode season, which will feature co-signers judging the competition, including Grammy® nominated recording artist and designer Offset, creative director and founder of Bephies Beauty Supply Bephie Birkett, and Emmy® nominated Costume Designer and Renowned Stylist Marni Senofonte. The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art and lifestyle to refine the idea of a “runway” and the balance between art and commerce. Special guests appearing throughout the series include Cardi B, Wiz Khalifa, A$AP Ferg, Dapper Dan and Bobby Hundreds to name some. Every episode will offer unique tips and takeaways about the intricacies of designing, the business of fashion and the savvy to identify the latest trends, while also providing mentorship to the contestants.

The Hype - X by Glenmorangie Promo
The Hype - X by Glenmorangie Promo

Mix It Up with The Hype and X by Glenmorangie. Learn how to throw your own Mixer – with recipes, tips and original mixed cocktails from X by Glenmorangie that let you be bold, original and be you -- while you watch designers compete to see whose streetwear keeps them in the mix. Plus, enter-to-win a chance to remix your closet with a $4900 giftcard from multi-brand retailer, The Webster.
No pur nec. US + DC only, 21+. Ends 9/20.