Nathan For You

Nathan For You

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Nathan Fielder is a business advisor who implements strategies that no traditional consultant would dare attempt. Whether it's creating a coffee shop called Dumb Starbucks or inventing poo-flavored yogurt, no idea is too daring.


Self-proclaimed marketing expert Nathan Fielder gives real businesses the strangest bang for their buck, whether it's putting a petting zoo on the map with his Internet-winning "Hero Pig" stunt or conspiring with an illegal mall Santa.

Yogurt Shop/Pizzeria
1. Yogurt Shop/Pizzeria

Nathan introduces a controversial frozen yogurt flavor and hatches a plan for ei...

Santa/Petting Zoo
2. Santa/Petting Zoo

Nathan stages a viral video to put a petting zoo on the map and sets up a "Santa...

Clothing Store/Restaurant
3. Clothing Store/Restaurant

Nathan encourages a clothing store to allow shoplifting and turns a restaurant i...

Gas Station/Caricature Artist
4. Gas Station/Caricature Artist

Nathan devises the world's greatest rebate to help an independent gas station an...

Haunted House/The Hunk
5. Haunted House/The Hunk

Nathan tries to get a haunted house deemed "too scary" and overcomes his fear of...

Funeral Home/ Burger Joint/ Skydiving
6. Funeral Home/ Burger Joint/ Skydiving

Nathan diversifies services at a struggling funeral home, puts a burger joint to...

The Claw of Shame
7. The Claw of Shame

Nathan performs a daring escape in which he risks a fate that is truly worse tha...

Private Investigator/Taxi Company
8. Private Investigator/Taxi Company

Nathan challenges a private investigator to track him for a day and devises a wa...

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