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The Beauty of Blackness

1 hr 10 min
2022
HD
drama
documentary

In 1973, Eunice Johnson, the founder of Ebony and Jet, launched the first national cosmetics brand created exclusively for Black women. This film chronicles Fashion Fair’s past, and follows its new leadership as they reinvent the brand.

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More Details

Genres

drama, documentary, kid

Runtime

1 hr 10 min

Release Year

2022

Rating Information

About This Movie

In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style amongst Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.

Cast and Crew

Starring: Kelly Rowland, Desiree Rogers, Cheryl McKissack

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