Intentionality Fuels a Redefined Fan Experience
As we uncovered in our first report Welcome to the Age of Intentionalism, consumers are being more purposeful — and the way in which they engage with what they love is transforming into what we now call Fanhoods.
of Gen Z and Millennials agree “Fanhoods are my happy place when life is bringing me down”
— WarnerMedia’s Age of Intentionalism Report, April 2021
Bring your brand into a new dimension where it's not just attention captured, but an authentic connection with self-identified fanhoods that engage with intent and purpose.