Enter the Age of Intentionalism
From rabbit hole binging to doomscrolling, a new day has dawned where people are intentionally choosing how they spend their time.
Becoming a Positive Force
Brands have the power to tell meaningful stories when they partner with a platform that delivers purposeful products, allowing advertising to be additive to the consumer experience.
Honing the Hybrid Life
Audiences choose their content based on a desire to escape, seeking meaningful stories that blur their real and virtual lives.
The Age of Intentionalism is the first in a series of cultural and behavioral research reports from HBO Max.
Stay tuned to see what 'intentionalism' means for brands now and in the future.