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The Emergence of Modern-Day Heirlooms
Families are sharing their beloved TV shows and movies with each other with more speed and passion than ever before and a new kind of ritual has emerged — the gifting of entertainment heirlooms.
Parents want the entertainment that they pass along to their children to be additive to their lives, whether that content educates, fosters connection, sparks inspiration, builds character, or promotes self-exploration.
How Brands Can Earn Their Place in the Home
Brands can earn their place in the home by adding value and being complementary to kids and family programming.
Check Out the Insights From Our First Two Reports