Insights Module 1

The Time When Time Broke

Our disillusionment with time has led to a reawakening - and at its core, consumers are leading with intent.

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Enter the Age of Intentionalism

From rabbit hole binging to doomscrolling, a new day has dawned where people are intentionally choosing how they spend their time.

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Becoming a Positive Force

Brands have the power to tell meaningful stories when they partner with a platform that delivers purposeful products, allowing advertising to be additive to the consumer experience.

Honing the Hybrid Life

Audiences choose their content based on a desire to escape, seeking meaningful stories that blur their real and virtual lives. 

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The Age of Intentionalism is the first in a series of cultural and behavioral research reports from HBO Max.

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Stay tuned to see what 'intentionalism' means for brands now and in the future.

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